Speed Limit Essays - Traffic Law, Road Safety, Law Enforcement

Speed Limit Essays - Traffic Law, Road Safety, Law Enforcement Speed Limit Cause and Effect Second Rewrite Picture yourself in my shoes. I'm cruising down the Montana intrastate system. Being young and stupid I am going at the unreasonably fast speed of just over 80mph. I am on a road that I travel around five times a month. I know the road well, and I feel safe at 80 mph. I have no fears, even if I do see a cop. I wouldn't get pulled over because there is no speed limit*. I coolly glance in my rear view mirror to see a car quickly approaching me. Then before I know it, the car has passed me like I'm not even moving. Naturally I look to see why they are in such a hurry, but I can't tell because they are moving to fast. The last thing I see before they are out of view is the out-of-state license plate. Once they are gone I shake my head and wonder if they know about that blind corner they are coming up upon so quickly, the one that I always slow down for. This experience has become all too common to Montanas since the repeal of the 65mph daytime speed limit. The repeal of the Montana State speed limit has had deadly effects on out-of-staters that don't know the roads, don't know what is safe, and don't understand reasonable and prudent. Now of course I am generalizing, but it seems to me that any idiot with a gas pedal should not be allowed to drive down the highway at 100+ mph. If anyone could possibly safely drive that fast, it would be the Montanan that has driven that road three times in the past week. But, it would appear to me that the very Montanan that I feel could drive that fast chooses not to. If anyone, the Montanan would know of where the deer are, if there is farm equipment around the next curve, or even to watch out for that pothole ahead. But it seems to me that it is the Montanan who knows the conditions that is getting passed. It is this Montanan that should be allowed to drive fast, if need be. Not some speed crazed loony or possibly the young college student that doesn't know what prudent is. This leads me to my question, how about an out-of-state speed limit? Montanans could still drive at speeds that they feel safe at, a reasonable speed. But out-of-staters would have to drive at a speed set by the state citizens. I know I would feel safer if the out-of-staters slowed down. So me it wouldn't seem prudent not to. * Beyond popular belief there is still a speed limit in Montana, it just isn't a number. It's what is reasonable and prudent at the time. Out-of-stater speed limits Cause and Effect Second Rewrite Picture yourself in my shoes. I'm cruising down the Montana intrastate system. Being young and stupid I am going at the unreasonably fast speed of just over 80mph. I am on a road that I travel around five times a month. I know the road well, and I feel safe at 80 mph. I have no fears, even if I do see a cop. I wouldn't get pulled over because there is no speed limit*. I coolly glance in my rear view mirror to see a car quickly approaching me. Then before I know it, the car has passed me like I'm not even moving. Naturally I look to see why they are in such a hurry, but I can't tell because they are moving to fast. The last thing I see before they are out of view is the out-of-state license plate. Once they are gone I shake my head and wonder if they know about that blind corner they are coming up upon so quickly, the one that I always slow down for. This experience has become all too common to Montanas since the repeal of the 65mph daytime speed limit. The repeal of the Montana State speed limit has had deadly effects on out-of-staters that don't know the roads, don't know what is safe, and don't understand reasonable and prudent. Now of course I am

Structure Dependency and Grammar

Structure Dependency and Grammar The linguistic principle that grammatical processes function primarily on structures in sentences, not on single words or sequences of words is termed structure-dependency. Many linguists view structure-dependency as a principle of universal grammar. The Structure Of Language The principle of structure-dependency compels all languages to move parts of the sentence around in accordance with its structure rather than just the sheer order of words. . . .Structure-dependency could not be acquired by children from hearing sentences of the language; rather, it imposes itself on whatever language they encounter, just as in a sense the pitch range of the human ear restricts the sounds we can hear. Children do not have to learn these principles but apply them to any language they hear. (Michael Byram, Routledge Encyclopedia of Language Teaching and Learning. Routledge, 2000)All speakers of English know structure-dependency without having given it a moments thought; they automatically reject *Is Sam is the the cat that black? even if they have never encountered its like before. How do they have this instant response? They would accept many sentences that they have never previously encountered, so it is not just that they have never heard it before. Nor is structure -dependency transparent from the normal language they have encounteredonly by concocting sentences that deliberately breach it can linguists show its very existence. Structure-dependency is, then, a principle of language knowledge built-in to the human mind. It becomes part of any language that is learned, not just of English. Principles and parameters theory claims that an important component of the speakers knowledge of any language such as English is made up of a handful of general language principles such as structure-dependency. (Vivian Cook, Universal Grammar and the Learning and Teaching of Second Languages. Perspectives On Pedagogical Grammar, ed. by Terence Odlin. Cambridge University Press, 1994) Interrogative Structures ​One example of a universal principle is structure-dependency. When a child learns interrogative sentences, it learns to place the finite verb in sentence initial position: (9a.) The doll is pretty(9b.) Is the doll pretty?(10a.) The doll is gone(10b.) Is the doll gone? If children lacked insight into structure-dependency, it should follow that they make errors such as (11b), since they would not know that the doll is pretty is the sentence to be put in the interrogative form: (11a.) The doll that is gone, is pretty.(11b.) *Is the doll that (0) gone, is pretty?(11c.) Is the doll that is gone (0) pretty? But children do not seem to produce incorrect sentences such as (11b), and nativist linguists therefore conclude that insight into structure-dependency must be innate. (Josine A. Lalleman, The State of the Art in Second Language Acquisition Research. Investigating Second Language Acquisition, ed. by Peter Jordens and Josine Lalleman. Mouton de Gruyter, 1996) The Genitive Construction ​The genitive construction in English can . . . help us illustrate the concept of structure- dependency. In (8) we see how the genitive attaches to the noun student: (8) The students essay is very good. If we construct a longer noun phrase, the genitive s will come at the very end, or edge, of the NP, independently of the category of the word: (9) [That young student from Germany]s essay is very good.(10) [The student you were talking to]s essay is very good. The rule that determines the genitives construction is based on the Noun Phrase: s is attached to the edge of the NP. (Mireia Llins et al., Basic Concepts for the Analysis of English Sentences. Universitat Autà ²noma de Barcelona, 2008) Also Known As: syntactic structure-dependency

Supply chain Theory of Zara fashion retail shop Essay

Supply chain Theory of Zara fashion retail shop - Essay Example As regards its overall operations, production in a global apparel chain is claimed to be highly fragmented, as large-cross border flows of apparel is used to ensure cheap labor and inputs (Ghemawat & Nueno, 2006). In this regard, about 30% of global apparel production is concentrated in developing countries. Proximity is therefore taken into consideration when determining the firm’s production hubs in order to reduce shipping costs and lags. Playing a crucial role in managing steady production are trading companies that orchestrate the physical flows of apparel from factories in exporting countries to retailers in importing countries. Aside from this, the increasing number of retailers (primarily in the U.S. and E.U.) has increased the demand for cheaper labor in these developing countries. It has also promoted a system called quick response (QR) which is targeted to â€Å"improving coordination between retailing and manufacturing as it helps retailers reduce forecast errors and inventory risks by planning assortments closer to the selling season, probing the market, placing smaller initial orders and reordering more frequently† (Ghemawat & Nueno, 2006, p. 2). II. ... hat merchandise is produced and distributed at the right quantities, to the right locations, and at the right time, in order to minimize system-wide costs while satisfying service level requirements† (Rogers, 2001, p. 1). Another definition describes supply chain management as the working together of â€Å"inter-connected participating companies that add value to a stream of transformed inputs from their source of origin to the end products or services that are demanded by the designated end-consumers† (Lu, 2011). Some significant conceptual implications can be drawn from these two related definitions. For one, supply chain management takes into consideration every activity that has an impact on production cost and consumer’s product acceptability: from procurement of raw materials to its distribution and sales models. Secondly, supply chain management is aimed at making internal activities efficient and cost-effective (while being able to deliver its intended val ue to the customers). Lastly, the integrative approach to handling supply chain entails the combination of strategic, tactical, and operational decision-making. In this light, it can be said that the emergence of supply chain management has been brought about by industrial trends and socio-political happenings. As opined by Croxton et. al. (2001) â€Å"streamlining cross-company processes is the next great frontier for reducing costs, enhancing quality, and speeding operations. It is where this decade’s productivity wars will be fought. The victors will be those companies that are able to take a new approach to business, working closely with partners to design and manage processes that extend across traditional corporate boundaries. They will be the ones that make the leap from efficiency to super

International Legal and Ethical Issues in Business DB Week 2 Essay

International Legal and Ethical Issues in Business DB Week 2 - Essay Example ome citizens to make purchases they are not capable to repay; poor understanding of financial accountability or shopping obligation is frequently the core of reckless spending. Eventually, these operating expenses can shoot up to the position where the arrears are too much for an individual to pay back (Elias, Renauer, & Leonard, 2011). Losing jobs, a mandatory decline in working hours or lesser venture incomes can cause major financial strain on a person. After their investments are exhausted, individuals may find they require filing bankruptcy when they are not capable to counterbalance their decline in earnings with new jobs or substitute earnings opportunities. Foreclosures of mortgage crop up when a person neglects his or her disbursement plan and financial establishment which embraces the mortgage come to a decision to take back the home. For the duration of this type of bankruptcy process, the sum of money in debts may be bulged into a new reimbursement plan that allows a person to stay in his home (Elias, Renauer, & Leonard, 2011). When individuals proclaim bankruptcy, they can be vindicated from most types of debts at the cost of harshly destructing their credit score. Given that a credit score is a figure that is inevitable to replicate the risk a particular person who borrows presents according to his tendency to defaulting, bankruptcy is one of the most horrible possible dealings to have on a person’s credit

Great Gatsby Novel vs Film Essay Example for Free

Great Gatsby Novel vs Film Essay The Great Gatsby by F. Scott Fitzgerald is an iconic novel of American literature. It is seen as a definitive novel that highlights aspects of life and thinking in 1920s America. Due to its cultural significance and popularity, numerous attempts have been made to translate The Great Gatsby from novel to film. The most notable presence of the film portrayed on screen, was the 1974 film, The Great Gatsby. The film starred big name celebrities such as Robert Redford as Gatsby, Mia Farrow as Daisy, and Sam Waterston as Nick. The movie also featured a script written by Francis Ford Coppola. While overall being considered a good film which stayed true to the novel, many thought it lacked heart and emotion. While Baz Luhrmanns The Great Gatsby is the fifth time, the novel has been filmed, it is only the second time a film adaptation of the novel will see a widespread general release. The Great Gatsby (2013) comes from Australian director Baz Luhrmann, and stars Leonardo DiCaprio as Gatsby and Tobey Maguire as Nick Carraway. The film like the book, is told through the narration of Nick Carraway. Carraway lives next to the mysterious Gatsby who has numerous large and extravagant parties. Gatsby is rarely seen by the public, and it is unknown to people how Gatsby became wealthy. The film follows Nick’s interactions with Gatsby and most notably the relationships between Gatsby, and the girl he loves Daisy Buchanan, as well as Daisy’s husband Tom. Much of the tension in the film stems from the class differences between New Money, and Old Money. People who belong to the class of Old Money are generally old aristocratic families, specifically highlighted by Tom and Daisy Buchanan. People who belong to the class of New Money are people who have recently acquired there fortune through various entrepreneurial ventures and jobs such as stock brokers. The main characters in the film who are part of New Money are Gatsby and Nick. The film is set against the backdrop of the wealthy society during the roaring twenties in and around New York and Long Island. Baz Luhrmann’s The Great Gatsby tries to express the same themes as are found in the book. One of the main themes is the differences in the various classes in the United States. Gatsby has a very different outlook on life compared to that of Tom Buchanan. Gatsby is considered new money meaning his fortune is recent and self-made, while Tom is from old money, where legacy and familiarity with the wealthy lifestyle are more apparent. Tom tends to believe in class and education and finds Gatsby essentially a crude bootlegger. Gatsby while not having the sophistication or education of Tom believes he can win over Daisy’s heart with extravagant parties and money. The film also demonstrates the apparent dismissal of the new money as equals. Tom is seen as a bully and someone with less morals than that of Gatsby, highlighted through Tom’s affair with another woman. The film also highlights the recklessness of the 1920’s. The 1920’s are shown as a period where money was plentiful and people were not afraid to spend it. People were frequently spending money they did not have on things they did not need. Gatsby is shown to be a very flashy person with a pink suit and expensive cars. Historically speaking it is now known compared to when the book was written the consequences of the recklessness. (i. e. the great depression) It is clear that the main relationship that Luhrmann wanted to emphasize was the relationship between Gatsby and Nick. Throughout the course of the film there are various differences from the novel that highlight the emotional relationship that Gatsby and Nick share with one another. For example the film has Nick telling the story to a doctor at a centre for rehabilitation, while the novel does not specify who Nick is narrating the story too. Nick is apparently here for Alcoholism which demonstrates that his experiences with Gatsby and ultimately Gatsby’s death took a more traumatic toll on Nick’s life. Also in the film Nick’s relationship with other women, specifically Jordan in the novel, is virtually non-existent. In the film there is no evidence to show that Nick maintains or has a romantic relationship with anyone. This once again highlights the strength of his relationship with Gatsby. Perhaps the most interesting difference is the lack of anyone who shows up for Gatsby’s funeral in the film. Nick is the only one who attends the funeral and he is seen as heartbroken. In the novel however, people do attend Gatsby’s funeral specifically Gatsby’s father. The special relationship that Luhrmann creates for Gatsby and Nick may be suggesting that Nick is in fact in love with Gatsby. Being directed by Baz Luhrmann, anyone familiar with his previous work will know what to expect from The Great Gatsby. People who enjoyed the general story of the book will enjoy this particular film version, but as for getting a point across or inciting emotion the film tends to be very shallow. While Luhrmann likes to create a visual spectacle, one can only be distracted by pretty colours and lights for so long. The actors in the film, while all good, are clearly not the directors primary focus. Luhrmann is able to bring the spectacular parties and beautiful landscapes to life, he is not able to really create distinct relationships between the characters and actors of the film. The two most standout performances are that of Tobey Maguire and Leonardo DiCaprio, the relationship between Gatsby and Carraway is by far the most interesting part of the film. Carraway’s obsession and defence of Gatsby may lead one to believe that he wants to be more than just friends with Gatsby.

The Power of Chaim Potok’s The Chosen :: Potok Chosen Essays

The Power of The Chosen Throughout the book, 'The Chosen', Chaim Potok used the way of the Jewish lifestyle to teach his readers of the Jewish people. Potok used a variety of techniques including diction where he introduced Jewish terms, the theme of silence, and conflict between father and son to make the novel appealing. Furthermore, this novel tells us of the life of Jews and their commitment to religion; "We are commanded to study His Torah! We are commanded to sit in the light of the Presence! It is for this that we were created! Chaim Potok has an outstanding way of using descriptive words to understand a situation. After Reuven reached home form the hospital he presented me with this depiction, " I stood in that room for a long time, watching the sunlight and listening to the sounds on the street outside. I stood there, tasting the room and the sunlight and the sounds, and thinking of the long hospital ward. . .. I wondered if little Mickey had ever seen sunlight come though the windows of a front room apartment. . .. somehow, everything had changed. I had spent five days in a hospital and the world around seemed sharpened now and pulsing with life." Potok right away uses his attention to detail to tell the appreciation of perception through his character Reuven Malter. Finally, I have found a book where the words speak to the reader and enlighten the reader through words not known. Next, Potok introduces his theme of silence. Silence in this novel serves as both the theme and a conflict between characters. Potok shows us that like Reuven Malter, Danny Saunders life in silence develops a high respect of physical senses. Danny says this about his silence, "My father taught me with silence. . .to look into myself, to find my own strength, to walk around inside myself in company with my soul. . .. One learns of the pain of others by suffering one's own pain ... by turning inside oneself. . .. It makes us aware of how frail and tiny we are and of how much we must depend upon the Master of the Universe. The Power of Chaim Potok’s The Chosen :: Potok Chosen Essays The Power of The Chosen Throughout the book, 'The Chosen', Chaim Potok used the way of the Jewish lifestyle to teach his readers of the Jewish people. Potok used a variety of techniques including diction where he introduced Jewish terms, the theme of silence, and conflict between father and son to make the novel appealing. Furthermore, this novel tells us of the life of Jews and their commitment to religion; "We are commanded to study His Torah! We are commanded to sit in the light of the Presence! It is for this that we were created! Chaim Potok has an outstanding way of using descriptive words to understand a situation. After Reuven reached home form the hospital he presented me with this depiction, " I stood in that room for a long time, watching the sunlight and listening to the sounds on the street outside. I stood there, tasting the room and the sunlight and the sounds, and thinking of the long hospital ward. . .. I wondered if little Mickey had ever seen sunlight come though the windows of a front room apartment. . .. somehow, everything had changed. I had spent five days in a hospital and the world around seemed sharpened now and pulsing with life." Potok right away uses his attention to detail to tell the appreciation of perception through his character Reuven Malter. Finally, I have found a book where the words speak to the reader and enlighten the reader through words not known. Next, Potok introduces his theme of silence. Silence in this novel serves as both the theme and a conflict between characters. Potok shows us that like Reuven Malter, Danny Saunders life in silence develops a high respect of physical senses. Danny says this about his silence, "My father taught me with silence. . .to look into myself, to find my own strength, to walk around inside myself in company with my soul. . .. One learns of the pain of others by suffering one's own pain ... by turning inside oneself. . .. It makes us aware of how frail and tiny we are and of how much we must depend upon the Master of the Universe.

Tv Advertising and Consumer Buying Behavior

ABSTRACT Children are important in the family, they make a family complete and they influence a number of decisions made in the family. Children have occupied a big segment in the marketplace, there are more products produced and directed at them. The importance of children in purchase decision making has grown over the years. They not only make purchase decisions for personal consumption but they also influence family purchase decision-making (Kaur and Singh, 2006). However, nearly all studies are based in the western context, like US and Europe.There are few studies focused on the African context, especially in Nigeria. As a result of this, it is important to examine how they influence the decision to purchase products for family consumption. The typology of family communication patterns and social power theory will be used for this study. The study will employ qualitative research using questionnaire to elicit detailed explanation of children’s influence in family purchase decision. Children between the ages 8-13 years are the focus of this research.Key words: family decision-making, children’s role in family decision making, typology of family communication patterns, social power theory. 1. 0 INTRODUCTION Children are important in the family, they make a family complete and they influence a number of decisions made in the family. Today children are not only passive observers but they have taken a considerable place in the families and have a significant influence on parental buying decisions and they have occupied a big segment in the marketplace. Children are consumers in their own right; there are more products produced and directed at them.Because of a growing awareness of the role children play in family decision making on family purchases other than toys and cereals, as well as a realisation that the influence of children in family decision making appears to have grown significantly over the past two decades (Sellers, 1989 as cited by Eka sasi, 2005), increasing attention is being given to children and their role in family decision making (Foxman and Patriya, 1989). There is no doubt that children establish a significant marketing zone and today they have a more important place in the society than their parents ever had.They are not only consumers but have emotional involvement direct or indirect on parents buying decisions. This trend of increased influence appears to emanate from a number of factors, including the greater affluence enjoyed by many households, higher consumer socialisation of children, product type, and the increasing independence given to children due to dual income families and higher divorce rates. Several researchers have also demonstrated how children have been â€Å"socialised to act as consumers† (Kaur and Singh, 2006).Family (parents and siblings), peers, and media are main socialising agents for children wherein family type, parental style and patterns of communication play important roles. However, most of the studies are based on the western context and there are very few studies focusing on Africa, particularly Nigeria due to which this research will be undertaken. As a result of this, it is important to examine how children influence the decision to purchase products in the family in Nigeria. 1. 2 STATEMENT OF THE PROBLEMFamily as a consuming and decision making unit is a central phenomenon in marketing and consumer behaviour. Earlier, research had only focused on the husband and wife’s role where children’s role was ignored (Commuri and Gentry, 2000 as cited by Kaur and Singh, 2006). The importance of children in purchase decision making has grown over the years. It is seen that children not only influence family purchase decision but they also insist their parents purchase the products they desire (Kaur and Singh, 2006). Children’s influence differs depending on the product category and decision-making stage.Age and gender of the chil dren also have a major impact on decision stage and the product category. The role that children play in family decision- making has directed the researchers to study the influence of children. Several researchers have also demonstrated how children have been â€Å"socialised to act as consumers† (Kaur and Singh, 2006). However, most of the studies are based on the western context and there are very few studies focusing on Africa, particularly Nigeria due to which this research will be undertaken.Since Nigerian society vastly differs from the west in terms of family composition, family type and structure, norms, values, and behaviour, it is important to understand children’s influence in the purchase decision making in families in the Nigerian context. The buying power of children in Nigeria will be different compared to the western countries, but still they play the key role in Nigerian families. Children influence family as well as individual purchase decisions. For this reason, detailed study will be done on children’s influence in family purchase decision in Nigeria. . 3 RESEARCH QUESTIONS 1. Does parent-child communication affect the way a child contributes in family decision making process? 2. What strategies do children use in influencing family product purchase? 3. At what decision making process stage do children have more influence in the family? 4. How do parents respond to children’s attempt to influence decisions on products for family consumption? 5. How frequently do children attempt to influence purchasing decisions on products for family consumption? 4. OBJECTIVES OF THE STUDYThe primary objective of this study is to examine the roles performed by children in family purchase decisions with regard to children and family related products and to explore children’s influence in family decision making process in the Nigerian context. However, the specific objectives are: to understand the family communication stru cture and its influence on a child as a consumer; to examine the decision making process and the stage children have the most influence; and to examine parents’ perception of the role children play in family purchase decision-making. . 5 SCOPE OF THE STUDY This study will focus on children’s influence on decision making process in the family as it relates to the purchase of products to be used by the family, family communication structure and patterns and parents perception of children’s influence in family purchase decision making. 1. 6 SIGNIFICANCE OF THE STUDY Family is the basic unit where most individuals learn about product categories and how to consume it. So, understanding family buying behavior is very important.It used to be that husband and wife hold dominant influence in family decision-making process. However, now, their role is changing. Today, children’s role in family decision-making process is also significant. As children are an integral part of the marketplace, this study would help manufacturers of family products, marketers and advertisers to understand the place of a child in the family. Their influence relates to a wide variety of products needed by their family and not just to the items that directly relate to their need.This means that, to market successfully to the family, advertisers must understand children’s role in the decision making process in the family. The result of this research will aid advertisers to better position products to win the hearts of children who will eventually influence their parents buying decision. 2. 0 LITERATURE REVIEW This section is to review what past studies has found on the influence children have on purchase decision in the family. 2. 1 FAMILY DECISION MAKING The family is a major influence in the consumer behavior process.As the basic group, which an individual belongs, the family provides early childhood learning about products and product categories, provides th e opportunity for product exposure and repetition, and sets the consumption unit, the family members. As a major consumption unit the family is a prime target for most products and product categories (Schiffman & Kanuk, 1983). Loudon & Della (1993) as cited by Ekasasi (2005) define the family as a group of two or more persons related by blood, marriage, or adoption and residing together as a household.A number of different types of family exist. The nuclear family consists of a husband, a wife, and their offspring. The extended family consists of the nuclear family plus other relatives, such as parents of the husband or wife. There is also the detached nuclear family structure which has characteristics as follows: free choice of mates, higher levels of divorce, increased residential mobility, entry of large numbers of women into the labour force, and lower responsibility of children to care for their parents in their old age (Mowen, 1995 in Ekasasi, 2005).During the course of everyd ay living, thousands of decisions are made by family members. The husband and wife are clearly the dominant influences in family decision-making. Most studies have focused on their role in decision-making and the dominance on their role in decision-making and the dominance of one or the other. The relative influence of the husband and the wife is likely to vary according to the type of product considered, the stage in decision making, the nature of purchase influence, and family characteristics (Assael 1992).In the process of family decision-making, there are three stages: initiation, make choice and final decision. Initiation is the process whereby a family member proposes a suggestion and ideas. Making choice is the second stage. Family members search and compare different alternatives. The final stage is the buying decision process. The child has been regarded as an initiator in family decision-making. When a particular product has been chosen as a candidate in the second stage, the product has greater chance to be sold. 2. 2 CHILDREN’S INFLUENCE IN FAMILY DECISION MAKINGFamily decision- making research was initially directed to spouses, however the role of children on decision making and negotiation strategies had become an important issue of study (Kaur and Singh, 2006). Children not only enjoy making regular consumption decisions with their parents but they also insist their parents to buy the products they desire. The family as a purchasing unit is a central phenomenon in consumer behavior. Researchers have studied how a family makes a purchase decision for many years but most of the ‘families’ studied only comprised the husband and wife (Davis, 1976 in Kaur and Singh, 2006).However, family decisions are influenced by every member of the family, which means how a family makes decisions will not be well examined unless every member’s influence is taken into account; children inclusive. Children’s influence in family purc hase decisions and the spending power of children have increased over the last 40 years (Shoham and Dalakas, 2005). After Berey and Polly (1968) as cited by Kaur & Singh (2006) detected child’s influence in family decision making, there was an increasing recognition of children’s important role with the increasing influence of children in family decision making.Usually, children influence parental purchases in the shopping environment, at home, in the car, at the movies, during television viewing, on vacation, at mealtime, even in church. The influence that children have on parental purchases is extensive and principally embraces the following areas (McNeal 1999): 1. Items for the children, including snacks, toys, consumer electronics, clothing, and hobbies equipment and supplies. 2. Items for the home, including furnishings, television sets, stereo systems, and foods and beverages for meals. 3.Non-household items for family members, including vacations, automobiles, c lothing, restaurant meals, and recreation. In addition to these three groups, there are others that are more difficult to classify. They include family gifts to the children’s grandparents and family donations to charities. Also, children often influence the parent’s choice of stores and shopping centers. According to Ramzy, T. Ogden, R. Ogden and Zakaria (2012) children’s purchasing power can be direct, money controlled by the child, or indirect, relating to parental purchases that the child initiates or influences.Children influence family buying decisions in four different ways. First, children influence their parents to buy products for their individual preferences. Second, older children have their own pocket money and buy the products directly. Third, children influence their parents’ choice for family products for shared consumption. Lastly, children influence their parents’ own preferences. Children exert a certain influence on the overall decision process (Wut and Chou 2009). Geuens, Mast and Pelsmacker (2002) discovered that children can have active or passive influence on purchase decision.Active influence means that the child wants to influence purchase decisions in a direct way by recommending, hinting and/or asking for things (McNeal, 1999). Passive dictation, on the other hand, means that parents are influenced by what they experience their children prefer or need (Wells, 1965). A mother experiencing that her toddler enjoys a specific meal will be more increased to buy or cook this particular food again (Mehrotra and Torges, 1977 as cited by Wut and Chou, 2009).Passive influence is mostly unconscious and as a consequence difficult to observe and measure. Various researchers have revealed that a number of factors play a substantial role on children’s influence on parents buying decisions across different product categories. Berey & Pollay (1968, as cited by Kaur & Singh 2006) studied mother-child dyads in purchase of break- fast cereals and found that in most of the products parents are intermediary purchasing agents for children.In such situations children’s influence on parent’s purchase decisions is governed by two factors as children’s assertiveness and parent’s child centeredness. The study showed that more assertive the child or more children cantered the mother is, more probable the mother will buy the child desired brands. The research also revealed that mother’s act as gatekeepers and bought products that weighed high in nutrition. In general children exert more influence on products for which they are primary consumers (Lee and Beauty 2002).In recent years, family structures have changed considerably. We have single parents, two parents with one source of income, dual income families and higher divorce rates. Geuens, Mast and Pelsmacker (2002) examined the impact of new family structures (single versus one parent, two versus one income, h igh versus low working hours, small versus large size) on children’s influence on family purchase decision-making. The increase of children’s influence on parents buying decisions in most of the developed countries can be attributed to various reasons.First; increase in number of working couple resulting in to cash rich and time poor society and hence increasing the influence of children on parents; second, the shift in the family setup from joint families to nuclear families, allowing the influence of children on parents buying decisions; third, lesser number of children per family, resulting in increase in the buying power of each; fourth, the repeated exposure to media resulting in socialization of children which in turn result in to children influence on parents buying decisions etc. Wimalasiry (2004).Williams and Burns (2000) explained that changing social trends such as working mothers, decreased and delayed childbearing, increased divorce rates, and rapid matura tion have given way to a formidable market force for children. They developed a scale based on social power theory to measure children’s direct influence attempts. The seven dimensions derived to represent direct influence attempt were ask nicely, bargain, show affection, just ask, beg and plead, show anger, and con. In this study, these dimensions will be utilized to measure the direct influence of children. . 3 THEORETICAL FRAMEWORK Two theories are proposed to guide this study. They are the typology of family communication patterns and social power theory. 2. 3. 1 TYPOLOGY OF FAMILY COMMUNICATION PATTERNS The typology of parent-child communication structures and patterns was developed by McLeod and Chaffee (1972) and this typology utilizes Newcomb's (1953) co-orientation model. Together, the two dimensions of family communication structure yielded a four-fold typology of family communication patterns: laissez-faire, protective, pluralistic, and consensual.McLeod and Chaffe e (1972) identified two dimensions of parent-child communications dimensions. These dimensions are the degree of social orientation and degree of concept orientation. Social Orientation: The communications in families with a high social orientation are designed to produce obedience from the child and foster family harmony. Concept Orientation: The communications in families with a high concept orientation are designed to encourage openness and foster an independent outlook. Laissez-faire families emphasize neither of the two dimensions and there is little communication between parents and children.Protective families emphasize the socio-orientation dimension, stressing obedience and social harmony, and are not concerned with conceptual matters. Conversely, Pluralistic families tend to stress the concept-orientation dimension, with an emphasis being placed on mutuality of respects and interest. Children are encouraged to explore new ideas and to express them openly without fear of re prisal. Finally, consensual families stress both the socio- and concept orientation dimensions, and children are encouraged to explore the world about them but to do so without disrupting the family's established internal social harmony.A parent with a high socio-orientation believes that children should respect him/her, should suppress opinions on areas not pertaining to them, that children should avoid disagreements with parents and be obedient (Moschis & Moore 1978). Parents with this type of communication orientation tend to control their child’s consumption-related learning (Moschis & Moore 1979). A high concept-orientation means that parents encourage children to evaluate different alternatives when making decisions. Children in this orientation are allowed to discuss disagreements with parents and to develop their own consumer skills.They are also asked by their parents about purchase decisions even if the product is not directly for the child. According to Moschis and Mitchell (1986), children from families with a high social orientation are less likely to be involved in family decisions and less likely to make consumption-related decisions for themselves. Conversely, children from families with a high concept orientation are likely to have higher product knowledge, better able to manage a family budget and have a higher regard for their parents’ opinions. 2. 3. 2 SOCIAL POWER THEORYSocial power theory examines power bases in social interactions. The concept of social power was initially introduced by Lewin (1951) and later developed theoretically by French and Raven (1959). Social power theory is an appropriate theoretical framework from which to study children’s direct influence attempts for several reasons. First, social power theory identifies the bases of power which are present in social interactions. These sources of power may include expertise, reward power, referent power, legitimate power, and coercion.These five bases ar e considered by French and Raven (1959) to be the most important resources utilized by a person, but not an all-inclusive list of potential resources. Further, social power theory suggests that a person will make an assessment of his or her resources and choose an influence attempt that is consistent with his or her sources of social power. In addition, the theory suggests that these power bases may be utilized in two ways: active (i. e. , direct) or passive (i. e. , indirect). When the utilization of power to influence is active, or the result of an intentional act, a direct influence attempt is exerted.In relation to influence and power evidence exists that children exert varying degrees of influence on the family decision-making process. This influence varies by product, decision stage, child, parental and family characteristics but are not properly researched. Social power theory is useful in explaining differences in children’s influence on purchases and distinguishes be tween influence derived from active and passive power, compatible with direct and indirect influence. Power bases pertinent to exercising influence include: expert (e. g. children possess detailed knowledge about toys, games etc. ; legitimate (e. g. children and products they consume including food, toys and clothing); referent (identifying with peers); reward (children exhibiting good behaviour) and coercive power (e. g. children threatening negative or bothersome behaviour, complaining or even pestering) (Flurry and Burns, 2005). Furthermore, social power theory further suggests the five power bases may be utilised in two ways: actively and passively. Power used to influence is an active and intentional action; passive, when the mere presence of power is influential.Both contribute to a person’s potential to direct a preferential outcome. 3. 0 METHODOLOGY This section comprises of the research design, population, sample size, sampling technique, research instrument to be em ployed, method of data collection and analysis to be employed. 3. 1 RESEARCH DESIGN This study will employ descriptive survey because the role children play in influencing family purchase decision will be described. It will also be a cross-sectional study as children’s influence will be examined from the children as well as the parents’ point of view.Since the research aims at understanding children’s influence in family purchase decision, the views of the children will be essential for this study and to get a balanced view, the views of the parents will also be important, especially mothers. This study will employ questionnaire and in-depth interview as methods of collecting primary data. 3. 2 POPULATION The study will be located in Ibadan metropolis in Oyo State, South West Nigeria. Ibadan is majorly populated by the Yoruba people, but its population has always been ethnically mixed and is becoming increasingly so.Ibadan houses one of Africa’s premier u niversities, the University of Ibadan, which lends its economy a significant intellectual, professional and artistic profile. There are 11 Local Governments in Ibadan metropolitan area consisting of 5 urban local governments in the city and 6 semi-urban local governments. This study will be limited to one urban and one semi-urban local government which are Ibadan North-West and Ido local government respectively. One government-owned secondary school; one private secondary school will be randomly selected from the list of Secondary Schools in the two local government areas for this study. . 3 SAMPLE SIZE AND SAMPLING TECHNIQUE A multi – stage sampling procedure will be used for this study. At first six schools will be randomly selected from a list of public and private secondary schools in Ibadan North West as well as in Ido Local Government Areas of Oyo State respectively. Then, the balloting system will be used to choose one school for the public secondary school and for the private secondary school in the two local government areas respectively. Going by the assumption that 25 pupils are meant to be in a class, a class of J. S. S 1, 2 and 3 students of a school will be the respondents for this study.This will be 75 respondents per school, making the number of respondents to be 150 altogether. The J. S. S 1, 2 and J. S. S 3 students will be used because they fall within the age range that this study would be focusing on, which is between the ages of 8 and 13 and also because they should be more matured than those in the primary school that also falls within this age range.. 3. 4 RESEARCH INSTRUMENT Questionnaire and in-depth interview will be used for this study. The questionnaire will be in two sections; the first section will be addressed to the children while the second section will be filled by the parents, specifically mothers.This section is specifically to ask the mother to indicate demographic characteristics of the child; including his/her bir thday and sex of the child and to find out how they perceive the role their children play in family purchase decision. This information will be used to match the parent's responses to responses given by the child. The questionnaire will be given to respondents to take home to their parents. The interview will be for the teachers of the respective schools to be used to ascertain the schools’ demography. 3. 5 METHOD OF DATA COLLECTION This will involve qualitative method.The headteachers or class teachers of these four schools will be requested to distribute the questionnaires to a class of J. S. S 1, 2 and J. S. S 3 students at the schools. 3. 6 METHOD OF DATA ANALYSIS The method of data analysis will involve quantitative and qualitative methods. For quantitative method, univariate and bivariate tabulation methods will be used for the analysis. REFERENCES Ali A. and Batra D. K. (2011) Children influence on parents buying decisions in Delhi (India) European Journal of Business and Management (Online) Vol. 3 (11), 19-28 Davis, H. L. 1976), Decision making within the household, Journal of Consumer Research, Vol. 2, March, 241-60. Ekasasi S. R. (2005) The Role of Children in Family Decision Making: A Theoretical Review, Edisi Khusus Jsb on Marketing, Volume 3, 25 – 41 Foxman E and Patriya S. T. (1989) Adolescents and Mothers Perceptions of Relative Influence in Family Decisions: Patterns of Agreement and Disagreement Advances in Consumer Research, 449-453. Geuens M. , Mast G. and Pelsmacker P. (2002) Children’s Influence on Family Purchase Behavior: The Role of Family Structure, Asia Pacific Advances in Consumer Research Volume 5, 130-135Hall J, Shaw M, Johnson M. and Oppenheim P. (1995) Influence of Children on Family Consumer Decision-Making, European Advances in Consumer Research Volume 2, 45-53 Kaur, P and Singh, R (2006) „Children In Family Purchase Decision Making In India and the West: A Review. Academy of Marketing Science Review Vol. 2006 (8), 1-30 Lee, C. K. C. and Beatty, S. E (2002) Family Structure and Influence in Family Decision Making Journal of Consumer Marketing Vol. 19 (1), 4-41 McNeal, J. ; Ji, M. (1999) Chinese children as consumers: an analysis of their new product information sources Journal of Consumer Marketing Vol. 6(4), 345-364 Mikkelsen M. R. and Norgaard M. K (2012) Children’s Influence on Family Decision-Making in Food Buying and Consumption International Journal of Multidisciplinary Research Vol. 2 (5), 1-23 Moschis G. P, Prahasto A. E and Mitchell L. G (1986) Family Communication Influences on the Development of Consumer Behavior: Some Additional Findings Advances in Consumer Research Volume 13, 365-369 Moschis G. P and Mitchell L. G (1986) Television Advertising and Interpersonal Influences on Teenagers' Participation in Family Consumer Decisions Advances in Consumer Research Volume 13, 181-186Nash C. (2009) The Parent Child Purchase Relationship Academy of Marketing Science R eview Volume 8, 1-30 North E. J. and Kotze T. (2001) Parents and television advertisements as consumer socialisation agents for adolescents: An exploratory study Journal of Family Ecology and Consumer Sciences, Vol. 29, 92-99 Ramzy O. , Ogden D. T. , Ogden J. R. and Zakaria M. Y. (2012) Perceptions of Children’s Influence on Purchase Decisions – Empirical Investigation for the U. S. and Egyptian Families World Journal of Management Vol. 4 (1) March, 30 – 50 Ward, S. and Wackman, D.B (1972) Children’s Purchase Influence Attempts and Parental Influence Attempts and Parental Yielding, Journal of Marketing Research, Vol. 9, 316-319. Williams L. A. and Burns A. C. (2000) Exploring the Dimensionality of Children’s Direct Influence Attempts Advances in Consumer Research Volume 27, 64-71 Wut T. M. and Chou T. J. (2009) Children’s influences on family decision making in Hong Kong Young Consumers Vol. 10 (2), 146-156 Wut T. M. and Chou T. J. (2009) Fa mily Communication Patterns and Children’s influence on Family Decision Making ANZMAC, 1-7

Kitchen Remodeling

Kitchen Remodeling Network Diagram Critical Analysis Boston University OL MET AD 642 Art & Science of Project Management Week 3. 2 – Network for Party Project Abstract This article examines the Critical Path, Slack, and sequencing of activities for the Kitchen Remodeling Project. It furthers the discussion on whether adding additional slack helps set realistic goals or proves detrimental to the progress of the project. A detailed analysis is also provided on the relationship between the Critical Path and Slack.I created a Network Diagram for my Personal Kitchen Remodeling Project. During the creation of my Network Diagram, I ran into the issue of having too many activities to sequence. Accommodating granular detail on the Network Diagram became unmanageable, especially for not using Microsoft Project. For example, in the WBS, I broke down the node ‘Secure Workers’ into different skill set (Carpenter, Electrician etc). I simplified this into one activity labeled â €Å"Secure Workers† and identified predecessors and successors.I also consolidated installation of appliance into a single node and assigned it a number of days in totality. The total project duration on the Critical Path came out to 83 days on the forward pass, starting at day 0. Backward pass was calculated using customer’s expected completion time of 73 days. The Critical Path, with the longest path and shortest time fell on the path with the least amount of slack equating to -10 days. This means that to meet the customer’s expected completion date, the project would have to start 10 days in advance of the currently scheduled start date.If the project cannot start in advance, activity duration on the Critical Path would need to be adjusted in order to meet the customer’s expectations. The key take away from this assignment was that all activities on the Critical Path always have the same Slack, -10 in this example. After much contemplation, I understoo d this is for when the Latest Finish is moved forward, all activities on the Critical Path require adjustment by the different between the Latest Finish and Earliest finish of the last activity on the Critical Path.Completion of the Critical Path made me question how the PM would know whether the least amount of slack on the Critical Path is sufficient to complete the project on time, while maintaining quality. Ideally, every PM wants to finish the project at the earliest date possible, but adequate time allocation for each activity and in between activity sounds just as crucial. A Project Management Institute article comments that small buffers should be added in between activities and parallel work for resources committed to the critical path should be avoided.To stay ahead, there may be the urge to start all activities as soon as possible, this could be detrimental to the progress in the long run. â€Å"To the extent possible, avoid having the same people work on the parallel ac tivities is one of the tenants of critical chain project management. This means restraint in starting activities. Small buffers at the end of ‘feeding chains’ merging with deterministic critical path minimize risk of project delays. † (Schuyler, 2000) The reality is that there is never a comfortable amount of slack available for any activity on the critical path.As a new PM, I’m likely to believe that adding enough buffer time would alleviate pressure and help set reasonable targets. To which PMI annotates, â€Å"The core theme in critical chain project management is to avoid wasting slack. The reality is that there isn’t a confident amount of slack available to waste. Focusing on project values provides a better perspective for making decisions. † (Schuyler, 2000) References John Schuyler, PMP, (March 2000). Optimizing Project Plan Decision. PM Network. pp. 65-69.

How to Register for the SAT as a Homeschooled Student

How to Register for the SAT as a Homeschooled Student SAT / ACT Prep Online Guides and Tips What registration code to you use to register for the SAT as a homeschooled student, and what considerations should you remember? Read our guide to get the details. How to Register as a Home Schooled Student If you are a home schooled student, you register for the SAT the same as everyone else, either by paper or online. The only thing that will be different will be when you fill in your SAT high school code. For home schoolers in the United States, it is a universal number: 970000 Generally, everything else will be the same, though there is a procedure to follow in case you have problems finding an acceptable ID. I bring this up in particular because most students can use their school photo ID, but as a home schooled student that won’t be an option for you. If you don’t have acceptable identification If you do not have an acceptable photo ID then there are options you can take. An acceptable photo ID means anything government or school issued that contains a recent photo of you. If the photo isn’t recent, then it is not acceptable. For example, if you use your passport and your photo is from when you were 10, then it’s possible that your ID will be rejected and you will not be able to sit for the test. CollegeBoard allows you to print out a student ID form with a recent photo of yourself affixed to it and bring it in on test day. If you are known by a high school counselor or other staff at a local high school, you can ask to print this student ID form on the school letterhead or you can download and print both sides. Then affix the photo and fill in your name and date of birth. If you have no acquaintances in the local high school, then take the form, with a suitable ID photo and a signature to a notary public. They will follow the directions on the form to complete it. Make sure that when they apply the notary or school seal, it overlaps with your photo. Sign the form and have the official sign and date the form too. You will be asked to sign the ID form again at the test center. The form must be dated and is only good for one year. (So it applies to all the SAT tests you might take within that one year.) Check out our Online SAT Registration article for more details on the SAT registration process. What are the advantages of taking the SAT for home schoolers? The SAT test validates your schooling to colleges, especially if you do better than average. It shows them that you know as much as any private or public school student who scored in that range. Moreover, if you score above average for your area, it sets you apart and shows colleges that you might be a good candidate. It helps you find out how prepared you are for college because of the basic concepts tested by the SAT. They test basic math, reading, writing, and reasoning skills that will be relevant for completing high school. How well you do may indicate how well you have grasped the basics that you were taught in your high school equivalent years. It can give you some confidence in your academic strengths if you feel unprepared for college as a home schooler. Know that, as a home schooler, you will likely do better on the SAT than the average of your local public high school students. When you get your results back, you’ll believe it. It prepares you for taking long exams in college and gives you a taste of high pressure testing. College exams are no easy thing, and becoming familiar with how to take long and challenging exams is an important skill to acquire. What's Next? If you're curious, read about the relation between the SAT Scores and Academic Achievement, though keep in mind How the SAT is different from a high school test. Check out the Average SAT Score by State to see what your local averages are and what you need to get to stand out! You can also learn about how to get into the top engineering schools like Caltech or MIT with your SATs. If you're nervous, learn about the 3 Sources of SAT Anxiety and how to manage them. If its the testing issues that will be solved with the new SAT, then first check out the article on whether you should take the new or old SAT. This Compete Guide to the New SAT may also help. If you would prefer the ACTs after all, then How to sign up for the ACT should help you understand. Want to improve your SAT score by 240 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

How To Tell Time in Spanish

How To Tell Time in Spanish You can tell time in Spanish if you can count to 29 and learn a handful of words. Its that easy. Basic Rules for Telling Time in Spanish The basic way of telling time in Spanish is to use the singular form of ser (to be), which is es, for one oclock and the plural form, son, for other times. Minutes can be stated simply by separating them from the hour using y, the word for and. Es la una. (It is 1:00.)Es la una y dos. (It is 1:02.)Son las dos. (It is 2:00.)Son las tres. (It is 3:00.)Son las seis y cinco. (It is 6:05.)Son las siete y diez. (It is 7:10.)Son las once y diecinueve. (It is 11:19.) To indicate the half hour, use media (a word for half). Use cuarto (meaning fourth) to indicate the quarter hours. Es la una y media. (It is 1:30.)Son las cuatro y media. (It is 4:30.)Es la una y cuarto. (It is 1:15.) It is customary to use menos (a cognate of minus) to tell time during the second half of each hour, stating the number of minutes until the following hour. Es la una menos diez. (It is 12:50. It is 10 until 1.)Son las cinco menos cinco. (It is 4:55. It is 5 until 5.)Son las diez menos veinte. (It is 9:40. It is 20 until 10.)Son las ocho menos cuarto. (It is 7:45. It is quarter until 8.) Key Takeaways: Telling Time in Spanish The most common way of telling time on the hour in Spanish follows the pattern of es la una for 1:00 and son las [number] for later times.For incremental times, add y [number of minutes up to 29] after the hour and menos [number of minutes up to 29] before the hour.You can also use media and cuarto for the half-hours and quarter-hours, respectively. How To Include Time Periods of the Day In most of the Spanish-speaking world, both 12-hour and 24-hour clocks are used, the latter being common in schedules and similar printed materials. To indicate time of day when using the 12-hour clock, use de la madrugada for the wee hours of the morning, de la maà ±ana from then until noon (mediodà ­a), de la tarde between noon and early evening, and de la noche from evening to  midnight (medianoche). Es medianoche. (Its midnight.)Son las siete y cuarto de la maà ±ana. (Its 7:15 a.m. It is 7:15 in the morning.)Es mediodà ­a. (Its noon.)Son las cuatro menos cinco de la tarde. (Its 3:55 p.m. It is 5 before 4 in the afternoon.)Son las ocho y media de la noche. (Its 8:30 p.m. It is 8:30 at night.) The abbreviations a.m. (from the Latin ante meridiem) and p.m. (from the Latin post meridiem) can also be used as in English. Son las 4 y media a.m. (It is 4:30 a.m.)Son las 2 p.m. (It is 2 p.m.) Time in the Past When talking about the time that events took place, use the imperfect tense of ser. Era la una y cuatro de la madrugada. (It was 1:15 in the morning.)Era medianoche. (It was midnight.)Eran las once de la noche. (It was 11 at night.) Other Time Expressions Here are time-related expressions and words that can be useful: Son las tres y cuarto en punto. (Its 3:15 exactly.)Son las seis y media ms o menos. (Its about 6:30.)Salimos a las nueve. (We are leaving at 9:00.)Ser la una. Sern las tres. (It will be 1:00. It will be 3:00.)Buenos dà ­as. (Good day, good morning.)Buenas tardes. (Good afternoon, good evening (until about 8 p.m.).)Buenas noches.(Good evening, good night (as either a greeting or a farewell).) ¿Quà © hora es? (What time is it?) ¿A quà ©Ã‚  hora ...? (At what time ... ?) ¿Cundo ...? (When ... ?)el tiempo (time)el reloj (clock)el despertador, la alarma (alarm clock)el reloj, el reloj de pulsera (wristwatch) Sample Sentences Los Bombers de Mallorca llegaron a la zona a las dos y media de la tarde. (The Mallorca Bombers arrive in the area at 2:30 p.m.) Era ms oscuro que la medianoche. (It was darker than midnight.) La clase comienza a las 10 de la maà ±ana y termina a mediodà ­a. (The class begins at 10 a.m. and ends at noon.) El sbado tengo que levantarme a las cinco y media de la maà ±ana. (On Saturday I have to get up at 5:30 a.m.) Eran las siete de la tarde y no habà ­a nadie. (It was 7 p.m. and there was nobody there.)

Digital Revolution in Marketing Essay Example | Topics and Well Written Essays - 2000 words

Digital Revolution in Marketing - Essay Example Digital marketing uses applications like e-mail, websites, and social networking media to engage with existing and potential customers. In last five years, the emergence of social media marketing as a robust form of digital marketing has fuelled the acceptance of digital marketing among small and large organizations across the globe. This has also helped organizations to enhance their business reach and acceptance in diversified geographical regions. Carter, et al (2007) stated that the concept of digital marketing was first coined in the early 90s that later gained attention and significance in late 2000s. With a number of using digital marketing as a mode of enhancing and strengthening their relationship with customers; digital marketing evolved as a communicative tool. Though, digital marketing does not promise success and acceptance for all organizations as its utility and benefits are solely dependent on the right use and execution. A number of small and large organizations have been using digital marketing for their value-enhancing process. Thus, the major purpose of this discussion is to present a critical analysis and discussion of digital marketing. Along with this, the paper also conducts a digital audit on Skyscanner that is a UK based search engine website used for hiring car, booking hotels, and flights. The company has been using the digital marketing and the discussion will deal with its digital marketing practices . Skyscanner is considered as a leading and preferred travel search site offering comparative solutions for booking flights, hotels, and cars. The website also offers services pertaining to the online comparison of hundreds of flights along with offering the best solution in a quick manner. The company has a global office in the UK and has the presence in many countries. Furthermore, it offers best deals to people of different nationalities.  

Revolution failure Research Paper Example | Topics and Well Written Essays - 1500 words

Revolution failure - Research Paper Example The deep analysis of the situation revealed a dark fact that the claims of societal equality and justice are superficial in nature and therefore, humans are still far away from becoming a unified race (Fuente, 2000). The slogan of equality and social justice was raised in order to help the Multinationals in the process of gaining entrance in the developing areas of the world. The rich environment of the developing nations attracted the eyes of the industrialists and they planned a fiscal invasion of the countries. The business professionals entered and promised to raise living standards of the societies. In response, the local governments reacted favorably and allowed the companies to start their activities. The companies used indigenous natural and manmade resources and destroyed the local industries with the help of using dumping. At the end of each year, the management repatriated a major chunk of profit into the home economy and because of this reason, it can be established that developed nations in the name of equality created more of it in an economic sense. The case of Cuba is no different in this regard, as American organizations entered into the Cuban economy few decades ago and pledged that they will work for the holistic development of the local system but what they did in reality was the destruction of local infrastructure and as a result, Cuba’s identity as a nation deteriorated. The social scientists are of the view that Cuba is just another name for national subsidiary of America (The Royal Institute of International Affairs, 2011). The American jails operating in the territory of Cuba is presented as the most significant proof of the abovementioned argument. The social equality and justice are profoundly considered as the byproducts of economic development. The economic development leads to increasing investment in education because economy’s need for skilled labor increases and therefore, governments are compelled to increase depl oyment of financial resources in the industry of human capital development. The rise in educational activities then stimulates educated and civilized behavior in the community. The fiscal development and growth of the troubled economy was hindered purposely by adjacent superpower. Every country in the world is known to operate with a secret and hidden agenda of increasing its influence on near geographical areas. In the past, the goal of increasing influence on other countries was accomplished by military incursions and conflicts. The development of nuclear and chemical weapons dulled the productivity of armed conflicts and nowadays the great nations of the globe find cultural, economic and societal invasion more attractive and suitable to their needs. This option is much less bloody whereas, its effectiveness is remarkable to say the least. The people of developing nations are being enslaved in masses every year and they are not aware of the fact. The Americanization is notably gro wing in all parts of the world. The Cuban culture has almost submerged and the newcomer would fail to differentiate Cuba from America (Buscaglia-Salgado, 2002). The Indian society on the other hand, is exhibiting early signs of Americanization. Unfortunately, all of the developing nations are implementing negatives of American culture in the local setting. The American